BeeDee did not need to be faster. It needed to stop feeling like a website in a wrapper. So the first stretch was the native look: React Navigation headers instead of custom ones, SF Symbols in the chat inbox on iOS, and the image, list, toast and carousel libraries all swapped for ones that behave the way the platform does.
Then the signup flow, which turned into the single biggest thread of the whole engagement: more separate pieces of work than anything else got. Your answers survive going back to change your phone number. The BDSM test result you already added is still there when you resume. The safe-search choice persists through an interrupted signup. None of that is a feature anyone asks for. All of it is people not falling out of the funnel.
After that it was growth and the plumbing under it. Refer-a-friend for Superlikes and Supporter, the Superlike and Supporter purchase screens redesigned, and the Play Store screenshot set generated from the app itself rather than mocked up by hand. Travel mode, localisation, crash reports carrying the account context so a stack trace names a person, and GitHub Actions taking over the releases.
Growth had to come from somewhere else, because the platform is barred from paid advertising on Meta, Google and Reddit. So it came from search. Daily clicks are up 84% over the last five months, 954 non-brand queries rank, and 83 of them sit in position one. The best of those is bdsm test app at position 1.3, which is the kind of term that brings people who are already looking.
Frontend lead since the start of 2025, owning the codebase end to end, reporting to the CEO and working with the engineering team in India.
